Package Testing

Create product packaging that stands out in stores and appeals to your target market.

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Two people looking at a laptop screen together next to a package testing scorecard that shows the results for two different soap bottles

Leading brands use SurveyMonkey for market research

A woman looking at a tablet screen next to a screenshot of a survey question asking which packaging looks better; next to it are two photos showing two different soap bottles

Launch new product packaging with confidence

With package design testing, you can quickly pressure-test your product designs before going to market. Know which design will resonate most with your target audience, where you can make improvements and what’s most likely to drive brand KPIs and purchase intent.

Get stakeholder buy-in faster with data that proves your package design is a winner.

Identify the key drivers that influence customer preferences

Get AI-generated insights without having to sift through complex data.

Highlight the most common words and phrases from open-ended questions with Word Cloud. Also automatically identify trends within key segments, such as how one group responds differently from your target market.

A chart showing key drivers to purchase intent, with the dots signifying qualities such as attractive, believable and expensive

A spreadsheet table showing some results according to demographic characteristics for how well the packaging communicates the product; next to it is an insight saying that package A scored well with females aged between 18 and 29

Save analysis time and quickly find the insights in your data

Our AI-powered technology uses machine learning to identify the attributes that stand out and give you an at-a-glance view of the groups that responded well to your package design. See which designs won in each age bracket, income bracket, geographic location or any other criteria you choose.

Forget manual sorting or filtering in spreadsheets. Get insights quickly in an easily shareable format: PowerPoint presentation, CSV, XLS, SPSS and more.

Get high-quality, global data

We incorporate industry-proven survey methodology with our global SurveyMonkey Audience panel, so you can customise your research and target the exact audience you need. From consumers to professionals, tap into trusted insights from 335M+ people across 130+ countries.

After your survey launches, we automatically clean your data and remove outlier responses so you get only the most reliable insights.

Want to survey your customers? Use web links to send your survey via email, social media and more.

Screenshot of Audience Panel demographic selection surrounded by images of various people

How does our Package Testing solution work?

Setting up your survey is easy

Decide on what you’d like to test and the type of target audience that you’d like to take your survey. Our Package Testing market research solution is expert built with pre-written questions, but you can easily customise your survey.

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Trusted methodology, easy to use

Whether you’re a seasoned market researcher or just starting out on your insights journey, our intuitive platform makes it easy to leverage our industry-leading methodology.

Surface insights fast

Save time on manual analysis and gain meaningful, AI-powered insights in as little as an hour. Quickly share your findings in a custom report to wow stakeholders and inspire the right next move.

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